Back by Popular Demand - BLESSWELL™ Extends Chicago-based Pop-Up Salon Throughout the Holidays

CHICAGO, Nov. 15, 2021

Back and better than ever before, Chicago locals and fans will be transported to a zenful, BLESSWELL™ state of mind when indulging in the GROOMED x BLESSWELL™ Chicago Pop-Up Shop's refined menu offerings of upscale cuts, professional shaves, and relaxing facials. Returning to the GROOMED space is Award-winning barber "JC Tha Barber", accompanied by the top groomers in Chicago, including resident Jesse Elite, courtesy of Anti Broke Barbers Club. The Instagram-worthy GROOMED x BLESSWELL™ Chicago space resembles that of a tranquil spa combined with a world-class barbershop with its curated decor and calm ambience. The pop-up showcases two state-of-the-art grooming stations, comfortable lounge seating with gaming and BLESSWELL™ merchandise. In addition to hot chocolate, the BLESSWELL™ bar offers guests "On The Rocks Cocktails", "Jim Beam Highballs", and "Hornitos Seltzers".

"We are elated that we will continue providing highly personalized salon experiences to the people of Chicago," said Todd Davis, CEO of Endexx Corporation. "When we created BLESSWELL, I wanted to introduce men and women to a holistic, whole-body form of self-care. To see this vision really take off is something special."

The full collection of BLESSWELL™ products, which includes a Blue Charcoal Face Mask, Conditioning Beard Oil, Daily Moisturizer, Facial Cleansing Scrub, Lathering Body Wash, and Ultimate Shave Cream, will also be available to purchase on-site. Additionally, the storefront will offer gift cards for holiday goers to purchase ranging from $25-$100 for GROOMED x BLESSWELL™ services or to purchase BLESSWELL™ products online. The salon services and grooming experience are complimentary with a minimum of a $25 product.

"We are bringing the BLESSWELL brand directly to shoppers in a completely new format this holiday season," said Ryan Stender, a Chicago native and co-founder of BLESSWELL™. "Building on the success of our first-ever storefront debut, this Windy City pop-up experience is yet another way we are building relationships and deepening engagement with fans far beyond our online presence."

The Kimpton Gray Hotel and BLESSWELL™ will partner on a limited-edition "ROOM + GROOM" Package. The unbeatable tailor-made travel offer includes a hotel stay in the historic building that is considered one of Chicago's finest landmarks. Guests will be welcomed with a complimentary BLESSWELL™ gift set, exclusive Concierge Cocktail amenity and VIP salon grooming experience. Room + Groom can be booked at grayhotelchicago.com/chicago-hotel-deals.