Sonic Foundry Appoints New Board Member

MADISON, Wis., July 24, 2012

"I am pleased to welcome such an experienced and successful entrepreneur to our board of directors. Mr. Wiegand brings extensive experience and a wealth of high-tech insight and that will be of great value to Sonic Foundry as we continue to build upon our product offerings and accelerate growth in the marketplace," said Gary Weis, chief executive officer of Sonic Foundry. "We are confident that he will make an important contribution in achieving our ambitious development and growth strategy."

Mr. Wiegand, a serial entrepreneur, has successfully founded and sold several internet-based companies. He is currently the co-founder and chair of the board of Alice.com, an online retail platform that connects manufacturers and consumers in the consumer packaged goods market. Prior to Alice.com, Mr. Wiegand co-founded Jellyfish.com, a shopping search engine, in June of 2006. He served as CEO until October 2007 when the company was sold to Microsoft.  Mr. Wiegand continued with Microsoft as the General Manager of Social Commerce until May 2008.  He also co-founded NameProtect, a trademark research and digital brand protection services company in August, 1997 which was sold to Corporation Services Company in March 2007.  In addition, Mr Wiegand founded BizFilings in 1996, the Internet's leading incorporation Services Company.  He served as the president and CEO until 2002 when the company was acquired by Wolters Kluwer.

About Sonic Foundry®, Inc.
Sonic Foundry (NASDAQ: SOFO) is the trusted market leader for enterprise webcasting solutions, providing video content management and distribution for education, business and government. Powered by the patented Mediasite webcasting platform and webcast services of Mediasite Events, the company empowers people to advance how they share knowledge online, using video webcasts to bridge time and distance, enhance learning outcomes and improve performance.

Certain statements contained in this news release regarding matters that are not historical facts may be forward-looking statements. Because such forward-looking statements include risks and uncertainties, actual results may differ materially from those expressed in or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, uncertainties pertaining to continued market acceptance for Sonic Foundry's products, its ability to succeed in capturing significant revenues from media services and/or systems, the effect of new competitors in its market, integration of acquired business and other risk factors identified from time to time in its filings with the Securities and Exchange Commission.

SOURCE Sonic Foundry, Inc.