Top-News
Mittwoch,
17.08.2022 12:06
von
PR Newswire
| Aufrufe: 187
Spanish Broadcasting System (SBS) Launches Pure Play Digital Department
Rechenzentrum mit Netzwerkservern.
© Maxiphoto / iStock / Getty Images Plus / Getty Images
http://www.gettyimages.de
PR Newswire
MIAMI, Aug. 17, 2022
With Spanish language radio stations in 8 markets, LaMusica, SBS Entertainment, and Mega TV, the creation of a full-service digital marketing brand, rounds out SBS' portfolio of products.
MIAMI, Aug. 17, 2022 /PRNewswire/ -- Spanish Broadcasting System, Inc, (SBS) (OTC Pink: SBSAA), today announced its entrance into the world of digital marketing solutions with the launch of its newly created pure-play digital marketing department, DigIdea, Digital Marketing Solutions. The addition of DigIdea Digital Marketing Solutions to the SBS Family will make SBS a one-stop shop for a business' full marketing needs.
DigIdea's full-service digital solutions, includes, Search Marketing, Display, OTT/CTV, Email, and Social in addition to their vast Spanish language portfolio of Radio, TV, Streaming Audio, and Programmatic platforms. DigIdea Digital Marketing Solutions will allow advertisers of every size and industry to build complete marketing solutions to meet their target consumers at all stages of the purchase journey. With DigIdea, advertisers will receive the best and most state-of-the-art technologies, full access to performance data, along with the unmatched customer service SBS is well-known for.
"SBS is beyond excited for the launch of DigIdea. As a valued media partner for advertisers of all levels and varied industries, SBS must remain progressive, with best-in-class digital marketing solutions." stated, Albert Rodriguez, SBS' president, and COO.
"The Digidea initiative will provide expertly crafted and creative digital marketing solutions to ad agencies and clients seeking to reach the U.S. Hispanic consumer. Our Company's 40-years' experience in serving Latino audio fans gives us an enormous leg up in providing the necessary knowhow, tools, and staff to guarantee effective and immediate results for our digital clients." stated SBS Chairman and CEO, Raúl Alarcón.
DigIdea is slated to launch October 2022 starting in L.A., followed by N.Y., Puerto Rico and Florida – remaining markets are scheduled to launch early 2023. Additional details on DigIdea Digital Marketing Solutions, will be released in the coming weeks.
About Spanish Broadcasting System, Inc. (SBS) is one of the largest owners and operators of radio stations in the United States. SBS is also invested in television and internet properties, deriving the majority of its income from advertising through its media products. SBS owns the internet portal LaMusica.com. It also acquired WSBS-TV in Miami, Florida and WTCV in San Juan, Puerto Rico, the group of owned and operated TV stations for its Mega TV network. SBS targets the U.S. Hispanic audience in eight geographic regions: Los Angeles, New York, Chicago, Miami, San Francisco, Puerto Rico, Orlando and Tampa.
| Media Contact: | |
| | |
| Brad Edwards | Conchita Oliva |
| The Plunkett Group | Latin Iconos |
| (212) 739-6740 |
View original content to download multimedia:https://www.prnewswire.com/news-releases/spanish-broadcasting-system-sbs-launches-pure-play-digital-department-301607784.html
SOURCE Spanish Broadcasting System, Inc.
Werbung
Mehr Nachrichten zur Spanish Broadcasting System Inc. Aktie kostenlos abonnieren
E-Mail-Adresse
Bitte überprüfe deine die E-Mail-Adresse.
Benachrichtigungen von ARIVA.DE
(Mit der Bestellung akzeptierst du die Datenschutzhinweise)
(Mit der Bestellung akzeptierst du die Datenschutzhinweise)
-1
Vielen Dank, dass du dich für unseren Newsletter angemeldet hast. Du erhältst in Kürze eine E-Mail mit einem Aktivierungslink.
Hinweis: ARIVA.DE veröffentlicht in dieser Rubrik Analysen, Kolumnen und Nachrichten aus verschiedenen Quellen. Die ARIVA.DE AG ist nicht verantwortlich für Inhalte, die erkennbar von Dritten in den „News“-Bereich dieser Webseite eingestellt worden sind, und macht sich diese nicht zu Eigen. Diese Inhalte sind insbesondere durch eine entsprechende „von“-Kennzeichnung unterhalb der Artikelüberschrift und/oder durch den Link „Um den vollständigen Artikel zu lesen, klicken Sie bitte hier.“ erkennbar; verantwortlich für diese Inhalte ist allein der genannte Dritte.
