www.wirelessweek.com/News/2012/01/...owth-Train-Mobile-Content
Notice all those barcodes in magazines and pretty much everywhere else lately? NeoMedia Technologies is one of the companies facilitating their distribution.
Thanks in large part to all those smartphones out there, NeoMedia is finally seeing growth on a pretty grand scale. Between December 2010 and December 2011, downloads for the company's NeoReader barcode scanner, which is installed on more than 17 million devices, increased 771 percent.
NeoSphere, the campaign manager product used by brands that use the barcodes, saw a 622 percent increase, managing more than 72,000 codes.
Not bad, but considering the company in its current form was established in 1996, it's been a long time coming. A lot of the adoption in recent times can be chalked up to ease of use for end-users, says CEO Laura Marriott.
Besides dealing with tremendous growth, NeoMedia is starting out the new year with a lot on its plate. The company named a new CFO, James Doran, earlier this month. Its relocation to Boulder, Colo., should be mostly complete when Marriott arrives there next week. And while there are a lot of players in the barcode industry these days, NeoMedia is working to shore up its long history gathering intellectual property by enforcing licensing deals with the help of the Global IP Law Group firm based in Chicago.
www.wirelessweek.com/News/2012/01/...wth-Train-Mobile-Content/
Thanks in large part to all those smartphones out there, NeoMedia is finally seeing growth on a pretty grand scale. Between December 2010 and December 2011, downloads for the company's NeoReader barcode scanner, which is installed on more than 17 million devices, increased 771 percent.!!!!!!!!!!!!!!!
NeoMedia employs about 31 at last count, and it's in hiring mode. It still maintains a presence in Atlanta for some folks and in Germany with the 2006 acquisition of Gavitec AG, a provider of technology for code reading systems and software for mobile apps.
A lot of large brands have been testing their success rates with QR codes compared with SMS campaigns, and without giving out specific numbers, Marriott says the QR response rates are outpacing SMS. "It's a nice user experience," and accessible by any phone with a camera and access to the Internet.
NeoMedia's readers work on pretty much every platform, including feature phones and BlackBerry, iOS, Android and Windows Phone 7 and others.