Neomedia 2004

Charles T. Jensen, president, COO and acting CEO of NeoMedia, said "this is an exciting time as PaperClick debuts on great world stages. Along with our European marketing partners, NeoMedia will put its best foot forward in front of major companies from around the globe, industry and financial analysts, and trade and business media."

"With the power of PaperClick for Cell Phones, information retrieval is truly wireless," said Chas Fritz, NeoMedia's chairman, who is leading the company's delegation to CeBIT. "By taking a picture of a UPC or EAN bar code, you can display data on the screens of a Web-enabled Nokia 3650 or 3660 camera phone (with a Nokia CC-49 macro lens) anywhere and at anytime.

"Right now," said Fritz, "NeoMedia has activated a few UPC and EAN product codes for demo purposes, making it possible to take a picture of the code on a product, such as a can or bottle of soda, and then go right to the targeted Web site."

As part of NeoMedia's CeBIT demo, users will be able to comparison-shop with PaperClick . . . taking a picture of the ISBN (for International Standard Book Numbers) code on virtually any book to link automatically via the Internet to a Web site displaying an image of the book and its price elsewhere.

Patented PaperClick Technology

NeoMedia's patented PaperClick technology allows bar codes and other machine-readable identifiers to be directly linked to Web pages and other information sources, and runs on Windows®-based PCs and the Palm Pilot® PDA.

PaperClick for Camera Phones was developed and patented by NeoMedia as an extension of its PaperClick platform. It employs a standard browser, client software, and a network of online service and applications servers transparent to users, who simply take a picture with the phone for an automatic link to tailored on-line Web information. PaperClick For Cell Phones installs via the phone's infra red (IrDA) port, the BlueTooth® wireless network, or download.

'Best Way to Address the European Market'

Mark Teagan, manager-trade development for Enterprise Florida, said he was "delighted NeoMedia has joined with other Florida technology innovators at CeBIT to launch its PaperClick technology into the European and world marketplace.

"If you are in the IT industry, CeBIT is the best way to address the European Market," Teagan said. IT and wireless industry research analysts, consumer products brand managers, and potential partners should contact +1 (630) 435-9200, X122, or e-mail info1@paperclick.com. Along with free PaperClick for Cell Phones software, the system requires a Nokia 3650 or 3660 camera cell phone with a Nokia CC-49 macro lens and Internet/Web-enablement.