Rakuten, the Japanese e-commerce, fintech and digital content giant, is planning to issue its Rakuten Coin in about six months as a means of using blockchain to expand its membership-driven internet business to new markets.
An ICO is meant to make its membership system easier to extend overseas.
Although its messaging app isn’t as popular as Line, or its online brokerage as big as SBI’s, Rakuten’s strength is in its membership model.
Takasawa, an ex-Nomura Securities executive, says Rakuten’s goal is to become the world’s biggest membership company, in which users derive benefits from an interlinked group of fintech, e-commerce, and digital content services.
www.digfingroup.com/rakuten/
An ICO is meant to make its membership system easier to extend overseas.
Although its messaging app isn’t as popular as Line, or its online brokerage as big as SBI’s, Rakuten’s strength is in its membership model.
Takasawa, an ex-Nomura Securities executive, says Rakuten’s goal is to become the world’s biggest membership company, in which users derive benefits from an interlinked group of fintech, e-commerce, and digital content services.
www.digfingroup.com/rakuten/