Fanatics launches first online marketplace in Japan with Rakuten pact
Japanese fans can now buy from digital sports platform's extensive merchandise range.
5 JULY 2023 JOSH SIM
Japanese fans can buy from Fanatics’ licensed sports merchandise range on Rakuten Ichiba, which is owned by financial technology company Rakuten.
Store offers more than 10,000 officially licensed products from across Fanatics’ partner roster.
Fanatics partners with an extensive list of sports organisations, teams and leagues, including Major League Baseball (MLB), Formula One and English soccer club Manchester United.
The tie-up with Rakuten marks the latest partnership Fanatics has agreed with an overseas retailer, having already signed agreements with the likes of Next, Foot Locker and Walmart.
Fanatics plans to eventually expand its available merchandise range to over 50,000 products.
www.sportspromedia.com/news/...n-ichiba/?zephr_sso_ott=AA2mON
Japanese fans can now buy from digital sports platform's extensive merchandise range.
5 JULY 2023 JOSH SIM
Japanese fans can buy from Fanatics’ licensed sports merchandise range on Rakuten Ichiba, which is owned by financial technology company Rakuten.
Store offers more than 10,000 officially licensed products from across Fanatics’ partner roster.
Fanatics partners with an extensive list of sports organisations, teams and leagues, including Major League Baseball (MLB), Formula One and English soccer club Manchester United.
The tie-up with Rakuten marks the latest partnership Fanatics has agreed with an overseas retailer, having already signed agreements with the likes of Next, Foot Locker and Walmart.
Fanatics plans to eventually expand its available merchandise range to over 50,000 products.
www.sportspromedia.com/news/...n-ichiba/?zephr_sso_ott=AA2mON