....The release of the BB10 was supposed to be a game changer for BlackBerry. But it is just another smartphone and not a real game changer. The fact of the matter is that the iPhone and the Android have become so entrenched in the market that they are the default purchase for many consumers. BlackBerry has offered nothing on this new phone that would compel consumers to try something new. In fact, the BlackBerry is even missing applications that have become almost standards in the industry, like NetFlix (NFLX) or InstaGram and countless others. So the question then becomes; why switch to the BB10? Case in point, Microsoft, which has vastly more resources than this company, has tried for years now to get people to buy Windows phones; the result, almost negligible sales in North America.
BlackBerry put all of its "eggs in one basket," and they dropped it. It is just too little to late and the smart money is on shorting this stock.
http://seekingalpha.com/article/1163491-blackberry-buy-sell-or-hold?source=email_rt_article_title