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(Printer friendly version) Peabodys Ships Order of Ground Black Rhino Coffee to BI-LO
ROCKLIN, Calif., Jan 22, 2004 (PRIMEZONE via COMTEX) -- Peabodys Coffee, Inc.
(OTCBB: PBDY), a retailer and marketer of the USDA certified organic brand Black
Rhino Coffee(tm), announced today that the BI-LO supermarket chain,
headquartered in Mauldin, SC, has ordered ground Black Rhino Coffee(tm) for up
to 300 of its supermarkets in the Carolinas, Georgia and Tennessee.
"With the recent success we have experienced since introducing our ground Black
Rhino Coffee(tm) to the market, this represents a major step in building our
packaged coffee revenues and our brand identity," stated Peabodys President and
CEO Todd Tkachuk. "Clearly, consumer demand for ground coffee is significantly
larger than it is for whole bean - in fact, we believe the ground coffee market
opportunity could be as much as ten times larger."
Tkachuk said BI-LO customers should see all three Black Rhino Coffee(tm) ground
varietals of French Roast, Spiritu Blend(tm), and Alma Blend(tm) in their new
packaging on the shelf in early February.
According to Packaged Facts, organic food sales totaled $11 billion in 2002 and
continue to show an annual growth rate equal to 20% or more annually. This
growth is fueled, in part, due to increased distribution via traditional grocery
outlets. In fact, the USDA reports that as of 1999, conventional food stores
began outselling natural products supermarkets in several key categories.
"We still believe that the opportunity exists for an organic coffee brand to
emerge as a market leader and our objective remains consistent - to be that
brand," added Tkachuk. "There is a lot of fresh interest in our Black Rhino
Coffee(tm) brand now that we have our ground version and new packaging
available, as evidenced by several new appointments we have in the near future
with various supermarket category managers. We have high expectations that 2004
will be a big year for market penetration with the Black Rhino brand."
About Peabodys Coffee:
Peabodys has developed the Black Rhino Coffee(tm) brand for marketing packaged
certified organic coffee in retail markets. Currently, Black Rhino Coffee(tm) is
on the shelf of 500-600 supermarkets that are serviced by BI-LO in South
Carolina, and SuperValu (NYSE:SVU) in Virginia and Pennsylvania. With organic
coffee being one of the fastest growing segments of the specialty coffee market,
Black Rhino Coffee(tm) has uniquely positioned itself in the high growth natural
foods category. Its three hand-roasted blends -- Alma, Spiritu and French Roast
-- are grown chemical-free under strict, totally natural conditions. All Black
Rhino Coffee(tm) is independently certified under the United States Department
of Agriculture's National Organic Program.
This news release may include comments that do not refer strictly to historical
results or actions and may be deemed to be forward-looking within the meaning of
the safe harbor provisions of the U.S. federal securities laws. These include,
among others things, statements about expectations of future business, revenues,
cash flows and capital requirements. Forward-looking statements are subject to
risks and uncertainties that may cause the company's results to differ
materially from expectations. These risks include the company's ability to
further develop its business, the company's ability to generate revenues,
develop appropriate strategic alliances and successful development and
implementation of technology, acceptance of the company's services, competitive
factors, new products and technological changes, and other such risks as the
company may identify and discuss from time to time, including those risks
disclosed in the company's periodic reports filed with the Securities and
Exchange Commission. Accordingly, there is no certainty that the company's plans
will be achieved.
SOURCE: Peabodys Coffee
By Staff
CONTACT: Peabodys Coffee, Inc.
Todd Tkachuk
President and CEO
(916) 632-6090
(C) 2004 PRIMEZONE, All rights reserved.
INDUSTRY KEYWORD: Beverages
SUBJECT CODE: PRODUCT
ROLLOUT
FOOD
COFFEE
Business Contracts
Product Services Announcement
Nach der Nachricht gings erstmal mit dem Kurs bergab! Das ist die Börse. So logisch, wie sonstwas!
(Printer friendly version) Peabodys Ships Order of Ground Black Rhino Coffee to BI-LO
ROCKLIN, Calif., Jan 22, 2004 (PRIMEZONE via COMTEX) -- Peabodys Coffee, Inc.
(OTCBB: PBDY), a retailer and marketer of the USDA certified organic brand Black
Rhino Coffee(tm), announced today that the BI-LO supermarket chain,
headquartered in Mauldin, SC, has ordered ground Black Rhino Coffee(tm) for up
to 300 of its supermarkets in the Carolinas, Georgia and Tennessee.
"With the recent success we have experienced since introducing our ground Black
Rhino Coffee(tm) to the market, this represents a major step in building our
packaged coffee revenues and our brand identity," stated Peabodys President and
CEO Todd Tkachuk. "Clearly, consumer demand for ground coffee is significantly
larger than it is for whole bean - in fact, we believe the ground coffee market
opportunity could be as much as ten times larger."
Tkachuk said BI-LO customers should see all three Black Rhino Coffee(tm) ground
varietals of French Roast, Spiritu Blend(tm), and Alma Blend(tm) in their new
packaging on the shelf in early February.
According to Packaged Facts, organic food sales totaled $11 billion in 2002 and
continue to show an annual growth rate equal to 20% or more annually. This
growth is fueled, in part, due to increased distribution via traditional grocery
outlets. In fact, the USDA reports that as of 1999, conventional food stores
began outselling natural products supermarkets in several key categories.
"We still believe that the opportunity exists for an organic coffee brand to
emerge as a market leader and our objective remains consistent - to be that
brand," added Tkachuk. "There is a lot of fresh interest in our Black Rhino
Coffee(tm) brand now that we have our ground version and new packaging
available, as evidenced by several new appointments we have in the near future
with various supermarket category managers. We have high expectations that 2004
will be a big year for market penetration with the Black Rhino brand."
About Peabodys Coffee:
Peabodys has developed the Black Rhino Coffee(tm) brand for marketing packaged
certified organic coffee in retail markets. Currently, Black Rhino Coffee(tm) is
on the shelf of 500-600 supermarkets that are serviced by BI-LO in South
Carolina, and SuperValu (NYSE:SVU) in Virginia and Pennsylvania. With organic
coffee being one of the fastest growing segments of the specialty coffee market,
Black Rhino Coffee(tm) has uniquely positioned itself in the high growth natural
foods category. Its three hand-roasted blends -- Alma, Spiritu and French Roast
-- are grown chemical-free under strict, totally natural conditions. All Black
Rhino Coffee(tm) is independently certified under the United States Department
of Agriculture's National Organic Program.
This news release may include comments that do not refer strictly to historical
results or actions and may be deemed to be forward-looking within the meaning of
the safe harbor provisions of the U.S. federal securities laws. These include,
among others things, statements about expectations of future business, revenues,
cash flows and capital requirements. Forward-looking statements are subject to
risks and uncertainties that may cause the company's results to differ
materially from expectations. These risks include the company's ability to
further develop its business, the company's ability to generate revenues,
develop appropriate strategic alliances and successful development and
implementation of technology, acceptance of the company's services, competitive
factors, new products and technological changes, and other such risks as the
company may identify and discuss from time to time, including those risks
disclosed in the company's periodic reports filed with the Securities and
Exchange Commission. Accordingly, there is no certainty that the company's plans
will be achieved.
SOURCE: Peabodys Coffee
By Staff
CONTACT: Peabodys Coffee, Inc.
Todd Tkachuk
President and CEO
(916) 632-6090
(C) 2004 PRIMEZONE, All rights reserved.
INDUSTRY KEYWORD: Beverages
SUBJECT CODE: PRODUCT
ROLLOUT
FOOD
COFFEE
Business Contracts
Product Services Announcement
Nach der Nachricht gings erstmal mit dem Kurs bergab! Das ist die Börse. So logisch, wie sonstwas!
