Industry Insider webinar with Rakuten Advertising: AVOD - The Time is Now!
As part of a fact-based COVID-19 content series, IAB Europe is working with members to provide industry and consumer insights to help stakeholders better understand and navigate through 2020 and beyond. In this Industry Insider webinar, Rakuten Advertising, a leading global provider of advertising technology and consumer insights, shared key findings of its consumer research conducted among 5,000 people across Europe. Chris Edwards - Director, Business Development EMEA at Rakuten Advertising - explored how consumers engage with video-on-demand (VOD) and their attitudes towards advertising. He also examined the impact of COVID-19 on audiences’ viewing behaviours during lockdown and beyond, and demonstrates how advertising-based VOD (AVOD) is the necessary evolution of TV as viewers demand greater access to content without wanting to sacrifice their experience to irrelevant ads
https://www.youtube.com/watch?v=Up3sCnJMDQA
As part of a fact-based COVID-19 content series, IAB Europe is working with members to provide industry and consumer insights to help stakeholders better understand and navigate through 2020 and beyond. In this Industry Insider webinar, Rakuten Advertising, a leading global provider of advertising technology and consumer insights, shared key findings of its consumer research conducted among 5,000 people across Europe. Chris Edwards - Director, Business Development EMEA at Rakuten Advertising - explored how consumers engage with video-on-demand (VOD) and their attitudes towards advertising. He also examined the impact of COVID-19 on audiences’ viewing behaviours during lockdown and beyond, and demonstrates how advertising-based VOD (AVOD) is the necessary evolution of TV as viewers demand greater access to content without wanting to sacrifice their experience to irrelevant ads
https://www.youtube.com/watch?v=Up3sCnJMDQA