Nutritional Growth Solutions Enters South Korea, Launching Healthy Heights® in Collaboration with Online Retailer Coupang

This demand comes at the backdrop of survey findings published over the last five years on the dietary practices and nutritional status of Korean infants, children, and adolescents. The review paper noted a disturbing trend among kids for skipping breakfast, eating fast food, and consuming sugary drinks, with concurrent tendencies for obesity and vitamin D deficiencies.

More recently, NGS introduced the KidzProtein line in order to broaden the scope of its holistic nutritional solutions to nurture growing children. These quick-fix, nutrient-dense products contain protein isolates, omega-3 fatty acids, vitamins, and minerals in a powdered fruit and veggie blend. They were formulated as a means to fill the nutrition gaps in children caused by an unbalanced and often incomplete diet, largely the result of picky eating.

KidzProtein products are offered in a whey-based formula and in a vegan format designed to meet the nutritional needs of children with dairy allergies and lactose intolerances, or for families vying for a more plant-based lifestyle. The vegan product is powered by pea and fava bean proteins.

The NGS Healthy Heights portfolio was rolled out on Coupang's online channel in July. "I look forward to growing the Healthy Heights brand in South Korea and globally," concludes Fendell. "We strive to become a leading household name for child nutrition, one that's trusted by parents around the world."     

About Nutritional Growth Solutions

Nutritional Growth Solutions, Ltd. is a global nutritional health company focused on the well-being of children. NGS develops, produces, and sells clinically tested nutritional supplement formulae for children based on 20 years of medical research into pediatric nutrition at Schneider Children's Medical Centre, Israel's largest pediatric hospital. The nutritional supplements market has experienced tremendous growth in recent years, but most attention has been focused on adult users and children under three years of age. Three to twelve-year-old consumers represent a larger—and more nutritionally at risk—market. NGS is highly differentiated from its competitors, offering clinically tested products and an expanding portfolio to serve this important demographic.

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For further information, please contact:

Company contact:
Nutritional Growth Solutions
Ms. Liron Fendell, CEO
Tel.: +972 3 6935266
E-mail: info@ngsolutions.co
Twitter: @HealthyHeight
Web: www.healthy-height.com

Press contact:
NutriPR
Ms. Liat Simha 
Tel.: +972-9-9742893
E-mail: liat@nutripr.com
Twitter: @LiatSimha
Web: www.nutripr.com