Sandvine's 2023 Global Internet Phenomena Report Shows 24% Jump in Video Traffic, with Netflix Volume Overtaking YouTube

"Video is almost to the point where it can no longer be considered a standalone category, as it's now integral to conferencing, gaming, social networking, messaging, and virtually all apps that want to drive interactions and engagement," added Marwaha.

The Industry at an Inflection Point

To keep up with these unprecedented demands, telcos have expedited network upgrades and buildouts. But the onslaught of video, compounded by a growing number of applications with greater demands for latency, bandwidth and throughput, is exerting extraordinary pressure on global networks.

"As different OTT platforms expand their services and raise expectations, they can simply raise prices to fund service improvements, but the telcos that build and maintain the networks on top of which these services ride cannot do the same. It's to be expected that operators would seek regulatory relief, and the data in this report illustrates why," said Sandvine CTO Alexander Haväng."

Growing usage, volumes, and complexity, all on top of ever-increasing customer expectations and rigid regulatory structures, have led the telecom industry to a crossroads.

"Sandvine's Global Internet Phenomena Report shows very clearly that internet traffic and application usage will never return to pre-COVID levels," said CEO Ray Mota of ACG Research, who believes telecom operators will be more targeted about when, where, and how they invest. "Telco service providers have to look beyond basic network functionality and ask more than 'can my network keep up?' Instead, they have to ask 'how can I keep my customers happy?' By understanding actual quality of experience, they can more efficiently utilize what they've got and better target investments where more is needed."

To get customized network views of the categories and applications found in the2023 Global Internet Phenomena Report, Sandvine can meet individually with service providers seeking to run networks more efficiently, and to build networks around app quality of experience rather than network tonnage alone. To learn more, download Sandvine's 2023 Global Internet Phenomena Report, and contact Sandvine to schedule a meeting at MWC Barcelona.

About Sandvine
Sandvine's cloud-based Application and Network Intelligence portfolio helps customers analyze, optimize, and monetize application experiences using contextual machine learning-based insights and real-time actions. Market-leading classification of more than 95% of traffic across mobile and fixed networks by user, application, device, and location significantly enhances interactions between users and applications. For more information about delivering superior quality of experience with uniquely rich, real-time data that can drive performance and revenues, visit sandvine.com or follow Sandvine on LinkedIn, Twitter, and Facebook

Media Contact:
Susana Schwartz
sschwartz@sandvine.com

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SOURCE Sandvine