Hallo Freunde,
nachfolgend ein aktueller Artikel aus Seeking Alpha mit einer sehr guten Zusammenfassung zu den Park Systemen von OTI. Es fehlen darin nur die Projekte in Warschau/Polen.
Hier der Artikel von Harris Schley:
On Track Innovations: Huge Opportunity In Parking Solutions
Aug 8 2013, 12:52 | 2 commentsby: Harris Schley | about: OTIV (On Track Innovations Ltd.(USA)) 21:49Disclosure: I am long OTIV.
I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article. (More...)
On Track Innovations, LTD. (OTIV) provides SmartID Solutions, Payment Solutions, and Petroleum Services. Most of OTIV's products are based on what they call the OTI Platform which consists of their patented technologies encompassing their smartcards, smart card readers, and software to support their customizable systems. While there are many ways they can use their technologies, the one I will be focusing on is one of their Payment Solutions called EasyPark. According to OTIV's corporate statements:
"Our EasyPark system offers a unique on-street and off-street parking management solution without expensive infrastructure and construction requirements or ongoing maintenance of parking meters or paper tickets. EasyPark utilizes a small in-car device to create a uniquely convenient user experience that eliminates the need for cash or change and reduces the time to park. Drivers can securely deposit additional parking funds for the device either online or through public reloading stations."
On Track Innovations is based in Israel and started with the EasyPark system in Israel. OTIV first got a contract to implement EasyPark in Israel in 2000 and has since been extended twice by adding an additional 5 year contract in 2005 and 2010. Since its inception, 750,000 units have been sold. Israel has an estimated population of about 8 million (according to the World Bank) just to put into perspective how many units 750,000 really encompasses. In Israel, EasyPark is present in 42 different cities across the country.
In addition to Israel, OTIV has business in France with a presence in over 35 cities and growing. To gain traction in France, OTIV purchased a Paris based parking solutions company called ID Parking. It is now known as PARX LTD. and is a subsidiary of OTIV handling parking solutions outside of Israel. To show the growth in France, you can see that the company had 13 signed contracts with municipalities in France as of April 4, 2011 as shown in this press release. However, you can see the growth in France because just two years later, they have grown their contracts having deals with over 30 municipalities as shown here. You can also see that OTIV has deals where EasyPark is implemented in 25 municipalities in Italy and Bermuda.
I see a large opportunity to simplify public parking for the consumer in the United States. The old days of searching for quarters under the seat of your car to put in a 30 year old meter are coming to an end. I see a similarity to the way Easy-Pass Systems have allowed drivers to continue straight through tolls and not be forced to stop and pay quarters at a time. I also see how the EasyPark system has grown in the countries it has been implemented in. According to the United States Census Bureau, the United States has a population of over 314 million people. If OTIV can achieve a penetration rate of just half of what they have achieved in Israel, that would equate to about 15 million units.
Starting in just a few cities, it is noticeable that the system works and then other municipalities follow and add the system. As shown in Israel and France, the system works. It starts in a few cities and grows as more people gain visibility to the system. In recent years, EasyPark has made an appearance in the United States. EasyPark is already in Dover and Portsmouth, New Hampshire and more recently in Austin, Texas. Over time, more cities should and will follow suit in adding the EasyPark system for the benefit of their businesses and residents. Following the example set in other countries, OTIV has the opportunity to continue on the same path they laid out in Israel and France. Another way OTIV plans on spreading EasyPark is by showing off the system at conferences and expos such as the International Parking Institute Conference & Expo in Fort Lauderdale, Florida that took place in May of 2013. OTIV also has had a contract with the University of California Davis which has a student enrollment of 36,000. Colleges and Universities are just another place where the EasyPark system can be implemented to grow revenues.
In addition to how EasyPark currently works, OTIV continues to innovate in parking payments. In June 2012, OTIV announced a new product called "EasyPark Private," which enables the owners of private parking spaces to rent out their parking space when it is not in use. EasyPark Private allows the owners of spots to receive money for their spots when they are not in use while at the same time, allows drivers to park for cheaper. You can find out more about EasyPark Private here.
Conclusion
As I look at the EasyPark Payment System, it has continued to show that once implemented, it is liked and contracts get continued. The reason for this is customer satisfaction. OTIV finally got their presence in the United States and that should help grow revenue with deals involving more municipalities. Under new management that has recently taken over, businesses will continue to grow. OTIV also has a pending lawsuit against T-Mobile based on their NFC related patents and other contracts involving NFC technology with multiple countries throughout the world. However, EasyPark is a huge opportunity that OTIV will continue to take advantage of. Over the next few years, OTIV will continue to grow their product lines and I believe it is a good time to get in on this opportunity.
I want to be clear that EasyPark is just one part of the OTIV story as it is just one of their products. I will write future articles on the other prospects of OTIV as we go forward, but looking at the opportunity of this one product can help see where the company may be looking to go.
nachfolgend ein aktueller Artikel aus Seeking Alpha mit einer sehr guten Zusammenfassung zu den Park Systemen von OTI. Es fehlen darin nur die Projekte in Warschau/Polen.
Hier der Artikel von Harris Schley:
On Track Innovations: Huge Opportunity In Parking Solutions
Aug 8 2013, 12:52 | 2 commentsby: Harris Schley | about: OTIV (On Track Innovations Ltd.(USA)) 21:49Disclosure: I am long OTIV.
I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article. (More...)
On Track Innovations, LTD. (OTIV) provides SmartID Solutions, Payment Solutions, and Petroleum Services. Most of OTIV's products are based on what they call the OTI Platform which consists of their patented technologies encompassing their smartcards, smart card readers, and software to support their customizable systems. While there are many ways they can use their technologies, the one I will be focusing on is one of their Payment Solutions called EasyPark. According to OTIV's corporate statements:
"Our EasyPark system offers a unique on-street and off-street parking management solution without expensive infrastructure and construction requirements or ongoing maintenance of parking meters or paper tickets. EasyPark utilizes a small in-car device to create a uniquely convenient user experience that eliminates the need for cash or change and reduces the time to park. Drivers can securely deposit additional parking funds for the device either online or through public reloading stations."
On Track Innovations is based in Israel and started with the EasyPark system in Israel. OTIV first got a contract to implement EasyPark in Israel in 2000 and has since been extended twice by adding an additional 5 year contract in 2005 and 2010. Since its inception, 750,000 units have been sold. Israel has an estimated population of about 8 million (according to the World Bank) just to put into perspective how many units 750,000 really encompasses. In Israel, EasyPark is present in 42 different cities across the country.
In addition to Israel, OTIV has business in France with a presence in over 35 cities and growing. To gain traction in France, OTIV purchased a Paris based parking solutions company called ID Parking. It is now known as PARX LTD. and is a subsidiary of OTIV handling parking solutions outside of Israel. To show the growth in France, you can see that the company had 13 signed contracts with municipalities in France as of April 4, 2011 as shown in this press release. However, you can see the growth in France because just two years later, they have grown their contracts having deals with over 30 municipalities as shown here. You can also see that OTIV has deals where EasyPark is implemented in 25 municipalities in Italy and Bermuda.
I see a large opportunity to simplify public parking for the consumer in the United States. The old days of searching for quarters under the seat of your car to put in a 30 year old meter are coming to an end. I see a similarity to the way Easy-Pass Systems have allowed drivers to continue straight through tolls and not be forced to stop and pay quarters at a time. I also see how the EasyPark system has grown in the countries it has been implemented in. According to the United States Census Bureau, the United States has a population of over 314 million people. If OTIV can achieve a penetration rate of just half of what they have achieved in Israel, that would equate to about 15 million units.
Starting in just a few cities, it is noticeable that the system works and then other municipalities follow and add the system. As shown in Israel and France, the system works. It starts in a few cities and grows as more people gain visibility to the system. In recent years, EasyPark has made an appearance in the United States. EasyPark is already in Dover and Portsmouth, New Hampshire and more recently in Austin, Texas. Over time, more cities should and will follow suit in adding the EasyPark system for the benefit of their businesses and residents. Following the example set in other countries, OTIV has the opportunity to continue on the same path they laid out in Israel and France. Another way OTIV plans on spreading EasyPark is by showing off the system at conferences and expos such as the International Parking Institute Conference & Expo in Fort Lauderdale, Florida that took place in May of 2013. OTIV also has had a contract with the University of California Davis which has a student enrollment of 36,000. Colleges and Universities are just another place where the EasyPark system can be implemented to grow revenues.
In addition to how EasyPark currently works, OTIV continues to innovate in parking payments. In June 2012, OTIV announced a new product called "EasyPark Private," which enables the owners of private parking spaces to rent out their parking space when it is not in use. EasyPark Private allows the owners of spots to receive money for their spots when they are not in use while at the same time, allows drivers to park for cheaper. You can find out more about EasyPark Private here.
Conclusion
As I look at the EasyPark Payment System, it has continued to show that once implemented, it is liked and contracts get continued. The reason for this is customer satisfaction. OTIV finally got their presence in the United States and that should help grow revenue with deals involving more municipalities. Under new management that has recently taken over, businesses will continue to grow. OTIV also has a pending lawsuit against T-Mobile based on their NFC related patents and other contracts involving NFC technology with multiple countries throughout the world. However, EasyPark is a huge opportunity that OTIV will continue to take advantage of. Over the next few years, OTIV will continue to grow their product lines and I believe it is a good time to get in on this opportunity.
I want to be clear that EasyPark is just one part of the OTIV story as it is just one of their products. I will write future articles on the other prospects of OTIV as we go forward, but looking at the opportunity of this one product can help see where the company may be looking to go.