Rakuten Viber and Share Treats join forces to deliver a unique gifting experience in the Philippines
Mariia Martyrosian Global PR & Marketing Innovations Director at Rakuten Viber
May 9, 2024
Rakuten Viber, a global leader in private and secure messaging and voice-based communication and a leading chat app in the Philippines, has partnered with Korean online-to-offline casual mobile commerce company Share Treats to introduce the first-of-its-kind gifting experience in South East Asia with Treats on Rakuten Viber. Filipinos can now greet and treat the special people in their lives directly in the Rakuten Viber app, as well as request gifts for any occasion, be it a birthday, a regular fine day, or an upcoming holiday like Mother’s Day.
Thanks to their partnership with Rakuten Viber, Share Treats has become the first company to introduce the gifticon technology (a combination of ‘gift’ and ‘icon’) in the Philippines. With this technology, which originated in South Korea, online gift-giving is as easy as sending a message — and comes with a plethora of options to suit every taste and budget.
With Treats on Rakuten Viber, users can now send online gift cards to their friends and family: from beloved food chains like Jollibee, Dunkin’, The Coffee Bean and Tea Leaf, Auntie Anne’s, The Bistro Group and McDonald’s — to essential staples like the convenience store giant 7-Eleven and trusted pharmacy Mercury Drug. They can also share online gift passes for shopping destinations, such as The SM Store and Lazada, or services, like the FoodPanda food delivery and motorcycle taxi app Angkas. They can even give vouchers for e-wallets such as GCash and Maya or gift codes for GrabGifts.
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